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What Is Field Marketing? |
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The Field Marketing Council defines Field Marketing as the provision of highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) exercises on behalf of clients. Staff are employed by the field marketing company, which in turn is outsourced by the client to complete specific goals and targets. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.
Field Marketing is one of the fastest growing disciplines within the marketing spectrum that delivers quantifiable results & offers direct solutions to issues of sales, distribution and exposure.
Examples of Field Marketing Services
n Auditing n Sampling/Demonstrating n Merchandising n Sales n Roadshows / Events / Experiential Marketing n Mystery Shopping n Data & IT n Support Services
Main Benefits
n Flexible n Accountable and Measurable n Cost effective n Creates impact n Qualitative feedback n Targeted n Analysed, efficient and timely reporting |
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